In the modern era, computers using artificial intelligence (AI) and industry 4.0 have found
acceptance since its application in renewable energy sectors thereby optimising the cost …

Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

The aim of the study was to investigate the factors affecting consumers' internet shopping
behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. The study …

Purpose The purpose of this paper is to assess the effect of two promotional methods,
namely, celebrity endorsed advertisement and selfie promotion, on customers' decision …

Purpose This study aims to examine the impact of social advertising (informative,
entertainment, credibility, ease of use, privacy and contents) on the buying behavior of …

Purpose The purpose of this paper is to study the underlying relationships among two
distinct forms of consumer values, namely, instrumental and terminal values, fashion …

This study intends to evaluate the influence of social advertising, individual factors, and
brand image on the buying behavior of Malaysian consumers toward the fashion clothing …

Purpose The study aims to examine the impacts of management practices on innovation
along with the mediating and moderating role of degree of competition, business …

Purpose This paper aims to explore factors affecting young consumers' purchasing of new
smart products under the influence of social media. Design/methodology/approach Twenty …

Purpose This study aims to evaluate the two-way relationship between management
practices and firm innovation along with the dual mediation of business environment, degree …