The proliferation of smartphones, tablets and other digital devices in addition to traditional
computers has transformed the Internet into a device‐mediated environment. While these …

This study investigates whether knowledge gains from news post exposure are different
when scrolling through a social media newsfeed on a smartphone compared to a desktop …

Purpose The purpose of this paper is to investigate how gamification in advertising affects
the effectiveness of advertising on social media. Design/methodology/approach Drawing …

The influence of social communities has quietly surpassed traditional media. Electronic word-
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …

Digital marketing tools (eg, social media and touchscreens) allow consumers to freely
interact with food cues and offer multiple ways for marketers to reach consumers. Across a …

Businesses are advertising on TikTok by using brand influencers to create awareness,
promote, and sell products. Using the lens of the social influence theory, this study …

People increasingly turn to news on mobile devices, often while out and about, attending to
daily tasks. Yet, we know little about whether attention to and learning from information on a …

Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains
unknown what specific post elements people pay attention to and whether this varies …

Purpose Social recommendation has been recognized as a kind of e-commerce with large
potential, but how social recommendations influence consumer decisions is still unclear …

This article examines omnichannel redemption options when issuing digital coupons over
social media. It investigates which channels or combinations of them provide optimal …