The main goal of this paper was to highlight the importance of social media in the
development of women entrepreneurs in the state of Kosovo, where the number of women …

Purpose: Customer engagement (CE) has become extremely popular since social media
emerged. However, there is disagreement over the proper definition, metrics, and …

This study aims to investigate the dimensions of customer engagement (CE) in social media
and what theories and methods are employed to scrutinize CE on social media. This study …

Objective This research endeavours to elucidate the ramifications of the communication
blockade on women entrepreneurs operating within the Kashmir Valley in the wake of the …

This research explores how social media transforms women's entrepreneurship, examining
its impact on networking, information gathering, and crowdfunding. Assessing advantages …

Digitalization is a big question about how to accept and adapt to it. People's behavior and
culture are also affected by the development of the internet, especially in tourist areas, which …

The study aims to inspect the forces of new-age marketing technology adoption for
organizational communication and its impacts on the performance of small-medium …

Nowadays, e-marketing has been transformed into the most powerful tool for business
performance in the digital technology era. The concept of e-marketing has become …

The main goal of this paper was to highlight the importance of social media in the
development of women entrepreneurs in the state of Kosovo, where the number of women …

Business and customers are online now for number of reasons like ease of doing things,
time saving, better information, better products and services and discounts. Consequently …