Online shopping addiction has become a worsening problem in China for males and
females. Based on 904 shoppers, this study examines the relationship between hedonic …

Consumers' online impulsive buying behavior has become more and more frequent in the
digital era. There is increasing concern regarding the adverse consequences that impulsive …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

Since its conception, social commerce has become a key channel for shopping and in fact
has gradually become the dominant way consumer's shop. Although consumers are prone …

Consumer escapism denotes how people seek an escape from reality to relieve stress
through consumption activities. Contemporary literature on consumer escapism is …

This study focused on the role of public recognition in fostering lower levels of price
sensitivity to green products and the factors that influence this relationship. We conducted …

Although impulse buying has been studied for decades, prior research mostly focuses on
reasons for impulse buying rather than its outcomes. In recent years this trend has changed …

Purpose Frontline employees' suggestions are relevant for employee-driven organisational
change because their knowledge is partially constructed from direct contact with customers …

Purpose The purpose of this paper is to examine the applicability of Preference Similarity
Theory (PST) and Protection Motivation Theory (PMT) in identifying the target audience and …

Purpose: This research aims to determine which type of The Big Five Personality impacted
the impulsive buying behavior of TnT Rajut's customers. Design/methodology/approach …