The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program
Despite the widespread usage of loyalty programs across various businesses in the
hospitality industry, its effectiveness is still being questioned. Thus, it is meaningful for …
hospitality industry, its effectiveness is still being questioned. Thus, it is meaningful for …
[PDF][PDF] Loyalty program effectiveness: Investigating the evolution of behavioral loyalty and customer lifetime value over time
Loyalty programs are popular marketing strategies intended to attract, maintain, and
enhance customer relationships. The purpose of this study is to examine the effectiveness of …
enhance customer relationships. The purpose of this study is to examine the effectiveness of …
International visitors to Las Vegas: A 10-year economic and cultural analysis of high-growth markets
K Nehls - Handbook of research on urban tourism, viral society …, 2022 - igi-global.com
Prior to the pandemic, more than 42 million individuals visited Las Vegas annually, and 14%
were from outside the US The number of overseas visitors increased by more than a million …
were from outside the US The number of overseas visitors increased by more than a million …