Augmented reality has emerged as a new interactive technology and its unprecedented way
of complementing the physical environment with virtual annotations offers innovative modes …

The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …

As the use of technological features is becoming more common in digital retailing, retailers
have adopted augmented reality (AR) solutions to help consumers browse their products …

Brands, both human and corporate, are increasingly communicating with their consumers
using emojis. The current work examines if and how these pictographs shape online brand …

This study aimed to identify the impact of mobile marketing on the customer's loyalty in
Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation …

The paper investigates two augmented reality (AR) applications and corresponding
consumer responses to their media characteristics. Firstly, it discusses the role of interactivity …

With growing numbers of digital users, social media advertising becomes a vital marketing
channel for attracting and sustaining consumers. Drawing on the heuristic-systematic model …

To date, little research has examined gender difference in how convenience is perceived in
mobile commerce (m-commerce). The current work presents and tests a theoretical model …

Ubiquity has been referred to as one of the most important characteristics of mobile services.
In this study, an instrument for the measurement of perceived ubiquity reflecting the benefits …

Adopting a meta-analysis approach, this study synthesises the quantitative literature on
mobile advertising and proposes a meta-analytic conceptual model that shows the …