Forty individuals from the American Red Cross were interviewed to explore the use of social
media in communicating with key publics. Results show that practicing public relations …

Written for social science scholars who want to learn more about the qualitative way of
thinking, this book addresses the full continuum of issues about the qualitative …

In the early 20th century, a new and distinctive concept of the audience rose to prominence.
The audience was seen as a mass--a large collection of people mostly unknown to one …

Using data collected from interviews with public information officers (PIOs) in local
governments, this study explores the use and perceptions of social media as a …

The multi-channel, multi-option television and the personal computer are two media
technologies that have dramatically altered the home media environment. New media …

Das Lehrbuch bietet einen Überblick zu den wichtigsten Arbeiten, die sich mit dem Medium
Fernsehen befassen. Bislang disparat erscheinende Untersuchungsgebiete wie zB …

Foi recentemente traduzido para português um livro já antigo que propõe, logo no
título,“Quatro Argumentos para Acabar com a Televisão”. Ao contrário da maioria das vozes …

Health researchers acknowledge a limited understanding of the social context of
adolescents regarding their communication and decision making about sexually transmitted …

Mass communication technologies permeate the homes of American families today. The
average child in this country lives in a household with three television sets, three tape …

“MEDIACITY: Situations, Practices and Encounters” investigates how the social settings and
spaces of the city are created, experienced and practiced through the use and presence of …