Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Despite the technological advancements in neuroimaging and physiological technologies,
studies about using this technology to study the neural correlates of consumers' behavior …

In the last two decades, neuromarketing (NM) studies are snowballed because scientists
and researchers are looking for understanding the mechanisms of decision-making in the …

Purpose This study aims to illuminate the contribution of neurophysiological techniques in
the field of marketing and consumer decision-making and to highlight avenues and research …

The current paper investigates the value and application of a range of physiological and
neuroscientific techniques in applied marketing research and consumer science …

Unlike brick-and-mortar stores where consumers can use all of their senses to examine a
product, online retailers must properly present products to shoppers via a computer …

Whether neuromarketing methods can add value to marketing research depends on their
cost-utility ratio and their ability to offer hidden information that cannot be obtained using …

Neuromarketing has become a new and important topic in the field of marketing in recent
years. Consumer behavior research has received increasing attention. In the past decade …