Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective
TL Huang, HFL Chung - Journal of Research in Interactive Marketing, 2024 - emerald.com
Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences
and interactive marketing, providing consumers with high experiential value. Drawing on the …
and interactive marketing, providing consumers with high experiential value. Drawing on the …
Telepresence, social presence and involvement in consumer's intention to buy apparels through an interplay of consumer brand engagement
Purpose The aim of this paper is to explore the effect of telepresence, social presence and
consumer involvement on intention to purchase, with an intervening impact of three …
consumer involvement on intention to purchase, with an intervening impact of three …
Do Gen Z buy cosmetics using augmented reality impulsively? A deep learning-based SEM-ANN analysis
A Kaushal, AK Kaushal, V Devi - International Journal of Intelligent …, 2024 - pure.jgu.edu.in
Social media marketing is effective tools in relation to Generation Z's impulse purchasing
behaviour within fashion industry in the context of cosmetics purchase. However, there is …
behaviour within fashion industry in the context of cosmetics purchase. However, there is …
Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience
The promise of the metaverse as a collective, virtual, and shared social space is
revolutionizing digital retail. This study provides groundbreaking insights into customer …
revolutionizing digital retail. This study provides groundbreaking insights into customer …
[HTML][HTML] From screen to reality: How AR drives consumer engagement and purchase intention
J Yang, Z Lin - Journal of Digital Economy, 2024 - Elsevier
This study examines the critical role of telepresence in augmented reality (AR) retail,
focusing on the key attributes of interactivity and vividness, and their impact on online …
focusing on the key attributes of interactivity and vividness, and their impact on online …
Transforming Smart City and Smart Sustainable Tourism Projecting Artificial Intelligence and IoT: Immersive Potential for Revolutionizing Urban Living and Enhancing …
B Singh, C Kaunert - Technological and Managerial Approaches to …, 2024 - igi-global.com
The swift progress of technology has led to the emergence of the notions of smart cities and
smart tourism, which are expected to significantly transform both urban living and travel …
smart tourism, which are expected to significantly transform both urban living and travel …
Scrutinizing Consumer Sentiment on Social Media and Data-Driven Decisions for Business Insights: Fusion of Artificial Intelligence (AI) and Business Intelligence (BI) …
B Singh, C Kaunert, R Malviya, S Lal… - Intersection of AI and …, 2024 - igi-global.com
ABSTRACT AI tools have the capability to analyze emotions conveyed in substantial text
inputs such as customer reviews or feedback. These algorithms categorize sentiment as …
inputs such as customer reviews or feedback. These algorithms categorize sentiment as …
Cherish Intellectual Property Towards Global Economic Growth and Competitiveness: Protecting Innovation and Creativity in Business
B Singh, C Kaunert - Unleashing the Power of Basic Science in …, 2024 - igi-global.com
Intellectual property stands as the fundamental safeguard for intangible assets that propel
our economies and mold our societies. Ranging from patents and copyrights to trademarks …
our economies and mold our societies. Ranging from patents and copyrights to trademarks …
Transfiguring Consumer Engagement and Elevating Experiences With Metaverse Shopping Apps
B Singh, C Kaunert - Impact and Potential of Machine Learning in the …, 2024 - igi-global.com
Retail experience and customer participation are changing with the advancement of
technology. The rise of metaverse offers a singular chance to reinvent retail customers' …
technology. The rise of metaverse offers a singular chance to reinvent retail customers' …
Modernizing Customer Experience Through Augmented-Virtual Reality in Emerging Markets: Sensible Selling Towards Transforming Neuromarketing
B Singh, C Kaunert, R Malviya - Sensible Selling Through Sensory …, 2024 - igi-global.com
The retail sector is experiencing a significant transformation through the integration of
augmented reality (AR) and virtual reality (VR) technologies. The convergence of AR and …
augmented reality (AR) and virtual reality (VR) technologies. The convergence of AR and …