Theory of consumption values in consumer behaviour research: A review and future research agenda
C Tanrikulu - International Journal of Consumer Studies, 2021 - Wiley Online Library
Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …
from the consumer perspective is limited. The theory of consumption value (TCV) is a …
Social media marketing gains importance after Covid-19
This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …
consumers' social media marketing behaviors in the United States (US). Previous research …
The value proposition of food delivery apps from the perspective of theory of consumption value
Purpose The theory of consumption values (TCV) has successfully explained much
consumer choice behavior, but few studies have investigated the values that drive food …
consumer choice behavior, but few studies have investigated the values that drive food …
[HTML][HTML] Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes… - International journal of …, 2021 - Elsevier
The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …
which companies conduct their business. Social and digital marketing offers significant …
Impact of online convenience on mobile banking adoption intention: A moderated mediation approach
C Jebarajakirthy, A Shankar - Journal of Retailing and Consumer Services, 2021 - Elsevier
The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …
mobile banking (m-banking) adoption intention using a comprehensive moderated …
[HTML][HTML] Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …
competition. To overcome this challenge, OTAs need to better engage their customers by …
[HTML][HTML] How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers' green consumption values
Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …
green consumption values, as well as the psychological mechanisms that underlie an …
Mobile apps for SME business sustainability during COVID-19 and onwards
Abstract Small and Medium-Sized Enterprises (SMEs) are struggling to cope with the
business uncertainty caused by the COVID-19 pandemic. This study examines how SMEs in …
business uncertainty caused by the COVID-19 pandemic. This study examines how SMEs in …
Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns
This study investigated the factors driving ethical consumption intentions and choice
behavior among community-based buyers and non-buyers using the theory of consumption …
behavior among community-based buyers and non-buyers using the theory of consumption …
Consumers' usage of food delivery app: A theory of consumption values
Food delivery applications (FDAs) represent a category of mobile applications that are used
by consumers to order food online. The popularity of these FDAs has been growing …
by consumers to order food online. The popularity of these FDAs has been growing …