Purpose Based on the stimulus-organism-response theory, this research constructs the
influence of the stimulus factors of the live-streaming shopping environment on consumers' …

Through the combination of e-commerce and social media, social commerce has the
potential to significantly influence customers' purchase intentions. However, the …

More than 300 studies have been published on the relationship between digital media and
engagement in civic and political life. With such a vast body of research, it is difficult to see …

Purpose The present paper aims to explore the antecedents and consequences of social
media marketing (SMM) subsets on consumers' purchase intentions of Indonesian airline …

Purpose This research aims to unravel the intricate relationship between luxury brands'
social media marketing strategies (ie communication and engagement) and their impact on …

A landmark publication in the social sciences, Linda Lindsey's Gender is the most
comprehensive textbook to explore gender sociologically, as a critical and fundamental …

As it covers a wide spectrum, the research literature of human-computer interaction (HCI)
studies has a rich and multi-disciplinary content where there are limited studies …

Chatbots are an emerging technology that is disrupting the tourism industry. Despite their
implementation in companies and at destinations, there is little research that evaluates …

Artificial intelligence (AI) is an important link between online consumers and the tourism
industry. AI-chatbots are the latest technological advancement that have shaped the tourism …

The rising population of millennials, coupled with Digital Assistants (DA) and online
purchasing trends among consumers have gained increasing attention by global marketers …