Business analytics (BA) systems are considered significant investments for enterprises
because they have the potential to considerably improve firms' performance. With the value …

Consumer sentiment analysis is a recent fad for social media-related applications such as
healthcare, crime, finance, travel, and in academia. Disentangling consumer perception to …

The growth of the Internet has led to massive availability of online consumer reviews. So far,
papers studying online reviews have mainly analysed how non-textual features, such as …

Electric vehicles have significantly contributed to the sustainability of world economic
growth. It is of critical importance to understand and examine the factors impacting the …

Online reviews have been used effectively to understand customers' satisfaction and
preferences. COVID-19 crisis has significantly impacted customers' satisfaction in several …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

The COVID-19 pandemic has caused major global changes both in the areas of healthcare
and economics. This pandemic has led, mainly due to conditions related to confinement, to …

In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

Abstract User-Generated-Content (UGC) has gained increasing attention as an important
indicator of business success in the tourism and hospitality sectors. Previous literature has …

The economic pressures and increasing competition in markets have led to the CEOs of
companies being forced to make the right strategic decisions in the development of products …