Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

H Garg, M Kashif, P Sharma - Neuromarketing's Role in Sustainable …, 2025 - igi-global.com
Green investments provide a major effect on neuromarketing by increasing consumer
engagement in sustainable companies by selecting investments for activities that improve …

Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour

R Bala - Impact of Sensory Marketing on Buying Behavior, 2025 - igi-global.com
The paper investigates the relationship between three terms: product packaging,
promotional strategies, and consumer buying behavior. In today's competitive market, a lot of …

[PDF][PDF] A Closer Look at Frontal Alpha Asymmetry as a Neural Indicator of Emotions; Everything, all at once? or none at all?

N Leeuwis, IGL Broers, T van Bommel, M Alimardani - researchgate.net
In neuroeconomics and marketing studies, neural indicators of emotions are sought after to
investigate the aQective responses to communication stimuli. A commonly applied metric is …