Semiotics and gender representation in Pakistani TVCs: Unraveling the hidden messages
F Mustafa, M Ameen - VFAST Transactions on Education and Social …, 2023 - vfast.org
This study scrutinizes the portrayal of gender identity in Pakistani television commercials,
shedding insight on the intricate process of co-constructed understanding within this context …
shedding insight on the intricate process of co-constructed understanding within this context …
Semiotic approach towards analyzing TV advertisements: A critical discourse analysis
H Mahmood, S Arif, R Tariq, NY Yazdani - International Journal of …, 2022 - ijmres.pk
AbstractPurpose-This research aims to uncover the ideologies and ethical perspectives
behind electronic advertisements shown in Pakistan. The study examines the role of media …
behind electronic advertisements shown in Pakistan. The study examines the role of media …
[PDF][PDF] The Progression of Gender Stereotyping in Pakistani Television Advertisements
X Ejaz, MH Nasir, R Yusuf, N Khanum… - Journal of Media and …, 2024 - media.teckiz.com
This research examines Pakistani television advertisements from the early 2010s to the
early 2020s and their progression in terms of their representation of male and female gender …
early 2020s and their progression in terms of their representation of male and female gender …
Semiotic Analysis of Pakistani Clothing Brands Advertisements using Barthes' Theory
M Shahzadi, A Maqbool - Competitive Linguistic Research Journal, 2024 - clrjournal.com
The language of signs is used to convey the meaning through indirect method which is often
symbolic. Semiotics is the study of signs, and it helps to interpret the symbolic connotations …
symbolic. Semiotics is the study of signs, and it helps to interpret the symbolic connotations …