The paper reviews the literature on the concept of internal branding and its effects in the
service sector in general, as well as in UK universities. In addition, the concept of employee …

The literature on higher education includes a substantial genre devoted to the theme of
crisis. While higher education is not alone in this, higher education researchers and writers …

Branding in universities has become an increasingly topical issue among practitioners, with
some institutions committing substantial financial resources to branding activities. Although it …

Page 1 Marketing Higher Education Theory and Practice FELIX MARINGE • PAUL GIBBS Page
2 Marketing Higher Education Page 3 Page 4 Marketing Higher Education Theory and Practice …

Previous research has found that the country and institution choices of international students
are greatly influenced by recommendations they receive from others who have experience …

The aim of this study is to explore factors that contribute to institutional innovation readiness
for Industry 4.0 education from the perspective of institutional experts and to develop a …

Further and higher education have witnessed something of a paradigm shift in recent years.
This article aims to examine the reasons behind, and the possible impact on, academic staff …

Understanding factors and circumstances that create certain market environment conditions
is a primary goal of any modern-oriented higher education institution that enables …

This paper aims to develop the use of the 7 Ps framework in the educational marketing field.
By presenting several important educational market forces the context of the discussion is …

Purpose This research examines the effects of University Social Responsibility (USR) on the
brand image of private universities in Thailand. Brand image is important for entry into the …