Purpose The purpose of this paper is to investigate how previous literature has analyzed the
role of augmented reality and virtual reality in the field of tourism, distinguishing between …

Purpose This paper aims to present the findings from a European study on the digital skills
gaps in tourism and hospitality companies. Design/methodology/approach Mixed methods …

The COVID-19 pandemic of 2020 will have a significant influence on travel, tourism and
hospitality (TTH) globally. With a massive reduction in tourism globally because of the health …

New virtual reality technology presents hotels with wide-ranging marketing, training, and
customer service opportunities. The purpose of this study was to explore both the immediate …

The paper evaluates the perceptions of Turkish restaurant managers and customers towards
service robots. The sample includes 26 managers and 32 customers. Data were collected …

The purpose of this study is to find the key factors of influence for the use and acceptance of
Virtual Reality (VR) by tourists visiting National Parks in Costa Rica. The aim is to find …

Purpose This qualitative study aims to investigate the critical success factors (CSFs) driving
the adoption of virtual reality (VR) in the hospitality industry, shedding light on key …

This research aims to question the current threats posed by COVID-19 anxiety and the
concept of social contact brought up by the pandemic, with the goal of extending the TRAM …

Purpose COVID-19 halted global tourism, prompting stakeholders to use virtual reality (VR)
tourism to maintain interest. Due to technological advancements and wider internet access …

The technological advances in the last decades are transforming the global economy and
society paving the way for the automated economic system, aka robonomics. This editorial …