Public health organizations increasingly use social media advertising campaigns in pursuit
of public health goals. In this paper, we evaluate the impact of about 40millionofsocialmediaadvertisementsthatw …

During the course of the COVID-19 pandemic, a common strategy for public health
organizations around the world has been to launch interventions via advertising campaigns …

We provide evidence that individuals substitute between political contributions and
charitable contributions. We document these findings using micro data from the American …

We study the equilibrium impact of student aid design in the United States market for sub-
baccalaureate higher education. Using novel instrumental variables, we estimate how prices …

This paper compares two estimators—the Border Approach and an Instrumental Variable
(IV) estimator—using a unified framework where identifying variation arises from “preference …

Establishing causal relationships between the marketing variables under the control of a firm
and outcome measures such as sales and profits is essential for the successful operation of …

Increasingly, firms have the ability to make high-quality, microlevel predictions of demand for
their products, which improves their ability to target advertising. In spite of this, firms may …

We estimate the welfare consequences of local news broadcasting decisions in advertiser-
funded television, a central question in media regulation. We model programming decisions …

The US pay television service market was dominated by cable operators until the nationwide
entry of satellite operators in the early 1990s. The latter have been consistently growing their …

A randomized experiment with almost 35 million Pandora listeners enables us to measure
the sensitivity of consumers to advertising, an important topic of study in the era of ad …