This article presents a hybrid literature review on the relationship between motherhood and
consumption, encompassing academic research in Business, Management, and Cultural …

Purpose This study examines the effect of three negative behaviors namely alienation
behavior, cynicism behavior and silence behavior on employees' intention to leave work in …

Purpose Consumer shopping motivations are evolving in tandem with shifts in products,
services and the retail landscape. This paper primarily aims to explore what drives shopping …

Purpose This paper aims to identify the perception levels of the child and parents towards
the child's influence on different product categories and stages of the family buying process …

India is one of the countries with the highest number of kids under the age of 18 years. This
paper adds value in understanding the usage in the current covid scenario. The research …

Purpose: Child consumerism is a topic that has been given prominence and attention by the
fields of marketing, psychology and sociology recently. Children are at the center of family …

The whole of society has been passing through difficult times due to the effects of COVID‐
19. Such a lengthy period has greatly impacted lifestyles and living standards. Accordingly …

Purpose: The major goal of this study was to improve the understanding of the factors that
influence adolescent fashion clothing loyalty. While there was a considerable amount of …

In decisions about transportation for family vacations, the distribution of the decision-making
role between fathers and other family members is subject to characteristics of the society, the …

As millennials increasingly turn to online platforms for brand purchases, even for low-
involvement products, the pivotal role of social media in strengthening brand loyalty …