Although servitization has emerged as a new competitive strategy for manufacturers, there
has been little research about product-level servitization. We investigate the competition …

During the sharing boom, product lines and add-ons are significant for manufacturers who
have established sharing platforms to provide sharing and rental services. In this paper, we …

As customers focus on information disclosure of new energy vehicles and automakers attach
great importance to product line strategies under carbon regulation, we study the …

The decoy effect has been proven to be effective in simplifying choice and improving
consumer outcomes in a regular choice context. This paper examines two decoy strategies …

To address environmental problems such as pollution and climate change, many firms have
endeavoured to develop green products with higher environmental quality, which includes …

Product line planning (PLP) aims at an optimal combination of product feature offerings,
suggesting itself to be a determinant decision for a company to satisfy diverse customer …

Many manufacturers have adopted differentiated distribution channels to market vertically
differentiated products. However, there is scant literature addressing the quality …

Digital platforms share their customers' data with social planners, who may utilize it to
improve socioeconomic infrastructure. This may benefit customers because of the …

Opening up new markets (eg, the sinking market) is one way to boost growth momentum,
especially with the decrease in the rate of technological development and the impact of the …

Motivated by the practices of product design and production outsourcing, we develop a
game-theoretic model of a dyadic supply chain to study the joint decisions on product line …