Partial least squares structural equation modeling (PLS-SEM) has become a key method in
international marketing research. Users of PLS-SEM have, however, largely overlooked the …

The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …

The concept of corporate reputation is steadily growing in interest among management
researchers and practitioners. In this article, we trace key milestones in the development of …

This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Partial least squares path modeling (PLS‐PM) has become popular in various disciplines to
model structural relationships among latent variables measured by manifest variables. To …

Corporate reputations are of growing interest as intangible assets that provide firms with a
competitive advantage in the marketplace. This article describes the development and …

Corporate signals, such as corporate image and corporate reputation, are potentially
effective tools to alleviate consumer uncertainty about brands in emerging markets and may …

Corporate reputation has become one of the most important intangible assets for
maintaining and enhancing firms' competitiveness in the global marketplace. Researchers …

The aim of this investigation is to identify how culture and communication may influence
corporate reputation (CR) and corporate image and their impact on workers' attitudes and …

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived
value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional …