The growth in e-commerce is an opportunity, but the resulting product return is a challenge.
The complex and multidimensional nature of product return influences the manufacturer …

The purpose of the study was to provide empirical evidence of the purchase intention as a
mediator in the relationship between sales promotion and impulse buying behavior of the …

Buying impulsiveness, tendency for cognitive dissonance, and price consciousness may
differ among consumers, primarily because of differences in individuals' time orientation …

This study explores the effectiveness of gamified strategies in addressing impulsive e-
buying behaviors and mitigating subsequent product returns. Impulse buying in apparel e …

Both offline and online retailers use conditional promotions (CPs) to increase the value of a
customer's shopping cart. At times, the value of the cart falls short of the threshold order …

This article collated various findings on consumers' impulse buying, specifically during the
COVID-19 pandemic. A detailed literature review revealed interesting facts about the pre …

Purpose: The present study aimed to bring together the stimulus factors, which includes
materialism and hedonism, in describing impulse buying. The dynamic nature of the shift in …

This study explored the factors that persuade young consumers to have a positive intention
to purchase luxury fashion goods. This study followed a mixed methodology approach. In …

The research paper attempted to examine the influence of materialism on impulse buying
among the Indian millennials and the role of family income in moderating this relationship …

Today's world of marketing is a highly dynamic and volatile place due to high competitive
clutter, and hence, every industry needs to accept the understanding of impulsive change as …