Now fully revised and updated, the fourth edition of this bestselling text provides students
with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also …

Community-based Tourism is gaining prestige all over the world as an alternative to mass
tourism. This new type of tourism favours a contact with the local community and the …

Tourists' satisfaction has been acknowledged as one of the most important elements of
competitive advantage and formulating effective destination management strategies …

Prethodne studije o zadovoljstvu posjetitelja prepoznale su jasan odnos između
zadovoljstva posjetitelja i vjernosti nekoj destinaciji. No ovakav zaključak je također …

The paper examines the factors influencing visitors' preferences in the mountainous area of
Nafpaktia, Greece and the implications for an advertising communication programme. The …

The purpose of the present study is to investigate and compare the potential and the
satisfaction levels of Russian and German tourists visiting Alanya in creating a sustainable …

ÖzetHizmet işletmeleri için içsel pazarlama uygulamalarının düzeyi hizmet kalitesinin önemli
bir göstergesi olarak algılanmaktadır. Hizmet kültürü ise hizmet yönlülüğü amaçlayan diğer …

This study examined the behaviour of tourist companies in relation to the adoption of e-
business technologies and applications. The study aimed to identify groups of companies …

Academic medical centers (AMCs) require department administrators to work not only within
the university environment but also run a clinical practice. This qualitative …

Community–Based Ecotourism ventures are environmentally sensitive initiatives, which also
aim to ensure that members of local communities have a high degree of control over the …