In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Mobile technology has become a necessity for tourists, both in their daily lives and during
their travels. Considering the growing significance of mobile technologies, this study …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

Purpose Accommodations providers in the sharing economy are increasingly competing
with the hotel industry vis-à-vis the guest experience. Additionally, experience-related …

The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …

Purpose This paper aims to examine consumers' behaviors toward personalized services
offered by branded mobile apps in the food service industry by applying privacy calculus …

Companies face a trade-off between creating stronger privacy protection policies for
consumers and employing more sophisticated data collection methods. Justice-driven …

This study examined the effects of personalization in banner advertising on visual attention
to the advertisement. A 2 (ad type: personalized vs. non-personalized)× 2 (task cognitive …

Artificial intelligence (AI)-enabled technology has generated a new dynamic that empowers
the advertising business and social networking environment. In terms of convenience …

The practice of mobile behavioral advertising, which involves monitoring and analyzing
customer mobile browsing behavior and location in order to provide behavior-based …