Virtual reality (VR) refers to technologies for substituting the perceived reality. With the
recent proliferation of consumer-grade head-mounted VR displays, several industries have …

The effectiveness of a virtual reality experience is strongly affected by the sense of presence
of the users involved. This article reviews the different definitions of presence and the main …

The use of virtual reality (VR) has seen significant recent growth and presents opportunities
for use in many domain areas. The use of head-mounted displays (HMDs) also presents …

Purpose In recent years, there has been significant interest in adopting XR (extended reality)
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …

With the current hype in virtual reality (VR) technology, there has been consistent
development and research in a wide range of application areas. One such application …

Technological advancements and increased access have prompted the adoption of head-
mounted display based virtual reality (VR) for neuroscientific research, manual skill training …

Via the recent proliferation of consumer-grade head-mounted VR technologies, the retailers
as well as related scholarly areas have started to increasingly notice the possible potential …

This paper proposes a VR supermarket with an intelligent recommendation. It consists of
three parts: VR supermarket, recommendation system, and database. The VR supermarket …

The aim of this study was to design the user experience for a head-mounted display (HMD)-
based universal virtual shopping store by conducting a literature analysis and employing …

Virtual reality (VR) technologies have gained a steady increase in attention and use in
organizations across various industries in recent years. A useful application scenario is VR …