ABSTRACT The World Health Organization has declared Covid-19 as a pandemic that has
posed a contemporary threat to humanity. This pandemic has successfully forced global …

As competition for student enrollment and funding among universities increases, higher
education institutions (HEI) need to critically endeavor to implement and offer high quality …

In this era of razor-edge competition, marketers strive to outperform their rivals by improving
their brands. Increasing brand coolness may be the best way to do it. This study used a …

The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …

This study analyzes the role of education, training, and e-learning (ETL) in empowering
Saudi society, leading to sustainable employment generation in Saudi Arabia. It applies the …

The concept of students‐as‐consumers has gained traction with the neo‐liberal agenda
taking root in the higher education arena. A key value that these consumers look for and …

Purpose In today's global and highly competitive climate among universities, educational
developers and instructors have focused more on trying to make the student experience …

Conflict in romantic relationships is a natural phenomenon. However, the use of social
media by romantic partners has been described as a means of escalating conflicts in …

Beyond its ability to enhance the generation of goals and objectives, understanding an
organization's brand equity is a key driver in communicating values to consumers and end …

Student well-being (SWB) encompasses the physical, psychological, and social wellness of
students, aspects increasingly at risk in the high-pressure environment of higher education …