We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Sustainability orientation (SO) has emerged as a fundamental issue in scholarly studies
during the last decade. Despite recent advances and the increasing number of research …

Purpose This study examines the relationship between knowledge-sharing activities of the
firm and its innovation capability. It also investigates the moderating impact of the firms' …

International new ventures (INVs) contend with environmental dynamism in global markets,
compelling firms to enhance their innovation and marketing capabilities. While the INV …

Purpose This study aims to examine the joint effect of entrepreneurial orientation (EO),
market orientation (MO), total quality management (TQM) and organisational performance in …

The amount of research conducted on the topic of international entrepreneurial orientation
(IEO) has grown exponentially in recent years, thus inviting an analysis of the scholarly …

Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically
modeled as separate antecedents of performance. However, the boundary conditions for …

Considers the significance of corporate identity, internal corporate brand/identity images,
and corporate brand identification for corporate brand orientation. Three propositions based …

Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …

Entrepreneurial orientation (EO) is associated with superior performance, although the
mechanisms through which EO translates into an advantageous market position are still …