Teori perilaku konsumen dan strategi pemasaran

F Sudirjo, D Wahyuningsih, G Wijayanto, D Wahyono - 2024 - repository.um.ac.id
Buku ini membahas tentang Pengantar Perilaku Konsumen, Peran Perilaku Konsumen
dalam Strategi Pemasaran, Hubungan Perilaku Konsumen dengan Brand Awareness …

Efektivitas Google Maps Sebagai Fungsi Promosi dan Media EWOM pada Pelaku Usaha Kuliner Surabaya

H Rizqiawan, I Novianto… - … Orientasi Bisnis dan …, 2023 - academicjournal.yarsi.ac.id
Banyak faktor yang menjadi pertimbangan para konsumen pada proses pengambilan
keputusan mereka dalam rangka mengunjungi tempat kuliner tertentu. Salah satu faktornya …

Rabbani's Brand Polarization Strategy in Advertising

D Safitri, N Arina, Y Adhani, C Cu - KnE Social Sciences, 2024 - knepublishing.com
Polarization is now becoming a strategy in campaigning ads. Rabbani as a hijab brand also
uses a polarization strategy. On December 25, 2022, Rabbani released an advertisement on …

Programmatic advertising and consumer attitudes in online retailing

L Yli-Kuivila - 2023 - jyx.jyu.fi
Programmatic advertising (PA) has gained its popularity in the field of marketing. According
to the literature review, there has been various studies about PA's characteristics and …

Programmatic Advertising and the Metaverse: A Consumer-Centric Examination of Digital Ad Impact

L Yli-Kuivila, AA Shaikh, S Jamil, A Salman - Blockchain, Metaverse, and … - taylorfrancis.com
Programmatic advertising (PA) has gained popularity in the field of marketing. Research has
also created a link between the PA and metaverse since the metaverse has largely been …

The Influence of Electronic Word of Mouth (E-Wom) 0n Reuse Intentions with User Trust as a Mediation Variable on OVO Application Users in Semarang City

O Azizah, F Firdaus - Economics and Business International …, 2024 - jurnalnew.unimus.ac.id
This research aims to determine the effect of electronic word of mouth (E-WOM) on reuse
intentions with user trust as a mediating variable in OVO application users. For the research …

Sago Business Development Strategy on Pangkaroang Bulawang, Luwu Regency

A Jayanti - … Southeast Asian Journal of Management and …, 2024 - journal.yayasanpad.org
Industrial development and the increasing population in Indonesia, automatically reduce
agricultural land that produces rice. The consumption pattern of Indonesian people in …

[引用][C] PERILAKU ORGANISASI

I Salman, MF Harun, R Aprilina, CU Rakhman…