How to evaluate innovations, especially in the beginning of new product development, is a
question constantly posed by academics, managers, and policymakers. One reason for this …

The growing awareness regarding environmental sustainability has fully reached business
reality. Consumers and companies alike are looking for alternatives to mitigate pressing …

Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …

The current literature has investigated the direct relationship between collaborative
innovation networks and new product performance, but the results are inconsistent. This …

Purpose Existing innovation frameworks suggest that manufacturing firms have traditionally
developed a complementary model of technological innovations comprising process and …

The concept of market orientation comprises four components: customer and competitor
orientations, each with a proactive and responsive dimension. Studies have considered both …

The role of MSMEs is very large for Indonesia's economic growth, where the contribution of
MSMEs to the gross domestic product (GDP) reaches 60.5% and to employment of 96.9% of …

This study explored the usefulness of market orientation in an agricultural value chain in an
emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in …

Drawing on the chain-of-effects model as a unifying framework, this meta-analysis indicates
that firm innovativeness indirectly affects firm value through its effects on market position and …

While electric vehicles (EV) can perform better than conventional vehicles from an
environmental standpoint, consumers perceive them to be more expensive due to their …