Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

Flexible working practice (FWP) has been acclaimed as the practice of the 21st century, and
it is likely to continue as humans engage with new technologies in the world of work. Studies …

Drawing upon new institutional theory, we developed and tested a model on how digital
transformational leadership and organizational agility influence digital transformation with …

Manufacturers are exploring the extent to which digital technology applications can support
their sustainability efforts by helping to convert abstract sustainability goals, such as those of …

The COVID-19 pandemic forced most individuals to work from home. Simultaneously, there
has been an uptake of digital platform use for personal purposes. The excessive use of …

The digital transformation of businesses is no longer debatable, and the effects are visible in
all sectors. What is arguable, however, is why the transformation has not been seamless …

Digitalization has become increasingly crucial for manufacturing firms to optimize their
production processes and improve operations management. However, the role of digital …

Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of
today's industrial marketing management. Although many firms have embraced analytics …

Despite the growing interest towards big data within higher education institutions (HEI),
research on big data analytics capability within the HEI context is somewhat limited. This …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …