Consumer researchers have been examining the impact of gender identity—the degree to
which an individual identifies with masculine and feminine personality traits—on various …

Educational gender gap research tries to explain the differential achievement of boys and
girls at secondary school, which manifests in many western countries. Several explanatory …

A meta-analysis of two factor analysis outcome measures, the percentage of variance
accounted for and the average (absolute) factor loading, in 803 substantive factor analyses …

Women have proven to be more risk-averse than men in investment decisions in many
studies. In Western cultures, risk taking is perceived as a masculine characteristic. We …

Cinsiyet, özellikle tüketici davranışlarının belirlenmesine yönelik olarak geleneksel
pazarlamada uzun süreden beri kullanılmakta olan bir bölümlendirme değişkenidir. Ancak …

Destination gender traits have attracted considerable attention in the tourism marketing
literature, inspired by the concept of branding. A scale to measure destination gender with a …

The impact of brand gender on brand equity: Findings from a large-scale cross-cultural study in
ten countries | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Gender has been theorised and studied in many ways and across different disciplines.
Although a number of these theorisations have been recognised and adopted in marketing …

Purpose This paper aims to identify religiosity scale usage in academic marketing articles
and compare the effectiveness of different religiosity scales in predicting marketing and …

This study explores the effects of gender and message argument strength in a unique
context: word-of-mouth (WOM) communication. We report the results of an experiment (n …