Organisations from various productive sectors are increasingly involving their audiences in
their co-creation processes, both for production and for the ideation and marketing of the …

Though most studies have been conducted in the luxury electronic commerce sector, few
have focused on the influence of Instagram. This study improves research by examining new …

Purpose This study aims to develop a proprietary indicator to measure the digital presence
of the institutions: the digital presence index. Design/methodology/approach This research …

The food industry has made substantial investments in the promotion of healthy eating as
part of an active lifestyle. These actions are usually part of companies' corporate social …

Makalemiz dünyayı kısa sürede etkisi altına alan pandemi döneminin televizyon ana haber
bültenlerindeki izleyici katılımı üzerindeki rolünü geri bildirim kapsamında incelemektedir …

La presente investigación se centra en la educomunicación 2.0 como herramienta al
servicio del marketing sostenible en el sector turístico. Se parte del potencial del marketing …

La convergencia digital promete un acceso universal a la información, espacios de
interacción comunicativa y realizar tareas propias de otros ámbitos. Esta investigación se …

Today the media share the power to define agenda-setting with other spreaders and
mediators of information that is available to “public audiences”. Among these new mediators …

El amplio uso de las redes sociales por parte de la población ha supuesto el surgimiento de
los influencers. Dentro del sector de la gastronomía existen dos tipos de líderes de opinión …

The new digital environment has changed the way information is transmitted and received.
The user is the one who controls, dominates, manages and connects the contents in a non …