The rapid growth of cosmetic industry give an opportunity for companies to acquire and
engage consumers by using a new e-commerce paradigm called social commerce (s …

Skin whitening has been studied mainly using a postcolonial attitude analysis emphasizing
conscious reasons behind skin bleaching. Studies dedicated to gaining a rich …

Abstract Analysis of lard extracted from lipstick formulation containing castor oil has been
performed using FTIR spectroscopic method combined with multivariate calibration. Three …

The development of cosmetics industry in Indonesia is currently in good condition. People,
especially women, are increasingly aware of the importance of cosmetics ranging from the …

This dissertation explores thesign'of visible face make-up and examines how women
consume appearance in everyday life in contemporary Australia. Using a semiotic …

This qualitative study examines the role played by facial cosmetics or make-up in the (re)
creation and expression of self-image and identity for six older, white women. Although there …

Makeup plays a very important role in today's lifestyle for women. It gives a positive impact
on the person's personality, self-esteem, and confidence. As there is a humongous variety of …

While brand authenticity is emerging as a driving force influencing consumer behavior
(Gilmore & Pine, 2007), beauty brands still struggle with perceptions of inauthenticity (Smith …

This chapter proposes an important study of the cosmetics industry in relation to green
marketing and sustainability concerns from the historical context and its evolution to the …

Objective: The objective of the study was to formulate and evaluate lipsticks containing seed
fat of Nephelium lappaceum L. and offer a new prototype of lipstick formulation containing …