What influences Information Communications and Technology (ICT) users' privacy
behavior? Several studies have shown that users state to care about their personal data …

Social media's effect has become one of the important business topics these days and is
largely discussed in terms of influencing consumer decisions. This study aims to investigate …

This research work has two objectives. On the one hand, to analyze the influence that
Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about …

Online video platforms realize that increased user engagement increases advertising
revenue. For this reason, the danmaku live chat function, which allows users to chat in real …

The rapid development of short-video social network platforms provides us with an
opportunity to conduct health-related advertising and recommendation. However, so far …

By means of a meta-analysis, we synthesize the findings of over two decades of research
from 88 empirical studies regarding four well established and theoretically rooted …

An online experiment and a large-scale correlational study show that the effects of a humor
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …

The practice of online behavioral targeting in advertising is one of the hottest issues of
contemporary debates about data privacy in the information age. Drawing upon the theory of …

With the rapid development of artificial intelligence, information system, and mobile
technologies, some companies (eg airlines) consider fully replacing service employees with …

Purpose: This paper aims to explain the effect of flow, game repetition and brand familiarity
on players' brand attitude and purchase intention in the context of mobile advergaming …