[HTML][HTML] How is privacy behavior formulated? a review of current research and synthesis of information privacy behavioral factors
What influences Information Communications and Technology (ICT) users' privacy
behavior? Several studies have shown that users state to care about their personal data …
behavior? Several studies have shown that users state to care about their personal data …
The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition
B Al Kurdi, MT Alshurideh - Journal of Marketing Communications, 2023 - Taylor & Francis
Social media's effect has become one of the important business topics these days and is
largely discussed in terms of influencing consumer decisions. This study aims to investigate …
largely discussed in terms of influencing consumer decisions. This study aims to investigate …
A study of the effects of programmatic advertising on users' concerns about privacy overtime
This research work has two objectives. On the one hand, to analyze the influence that
Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about …
Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about …
[PDF][PDF] Dynamic advertising insertion strategy with moment-to-moment data using sentiment analysis: The case of danmaku video
Z Li, S Duan, R Li - Journal of Electronic Commerce Research, 2022 - jecr.org
Online video platforms realize that increased user engagement increases advertising
revenue. For this reason, the danmaku live chat function, which allows users to chat in real …
revenue. For this reason, the danmaku live chat function, which allows users to chat in real …
[HTML][HTML] Health advertising on short-video social media: A study on user attitudes based on the extended technology acceptance model
J Zhao, J Wang - International journal of environmental research and …, 2020 - mdpi.com
The rapid development of short-video social network platforms provides us with an
opportunity to conduct health-related advertising and recommendation. However, so far …
opportunity to conduct health-related advertising and recommendation. However, so far …
Determinants of consumers' attitudes towards digital advertising–A meta-analytic comparison across time and touchpoints
H Lütjens, M Eisenbeiss, M Fiedler, T Bijmolt - Journal of business research, 2022 - Elsevier
By means of a meta-analysis, we synthesize the findings of over two decades of research
from 88 empirical studies regarding four well established and theoretically rooted …
from 88 empirical studies regarding four well established and theoretically rooted …
Using different advertising humor appeals to generate firm-level warmth and competence impressions
An online experiment and a large-scale correlational study show that the effects of a humor
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …
Effectiveness of online behavioral targeting: A psychological perspective
AB Ozcelik, K Varnali - Electronic Commerce Research and Applications, 2019 - Elsevier
The practice of online behavioral targeting in advertising is one of the hottest issues of
contemporary debates about data privacy in the information age. Drawing upon the theory of …
contemporary debates about data privacy in the information age. Drawing upon the theory of …
Understanding forced adoption of self-service technology: the impacts of users' psychological reactance
W Feng, R Tu, T Lu, Z Zhou - Behaviour & Information Technology, 2019 - Taylor & Francis
With the rapid development of artificial intelligence, information system, and mobile
technologies, some companies (eg airlines) consider fully replacing service employees with …
technologies, some companies (eg airlines) consider fully replacing service employees with …
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
Purpose: This paper aims to explain the effect of flow, game repetition and brand familiarity
on players' brand attitude and purchase intention in the context of mobile advergaming …
on players' brand attitude and purchase intention in the context of mobile advergaming …