In reviewing 165 of the most prominent event articles, this article provides a timely
evaluation of prevalent research methods that have shaped event research in the past 16 …

Purpose The purpose of this paper is to explore the application of event design principles in
the creation and execution of effective experiential sponsorship activations (ESAs) by B2B …

There is inadequate literature examining, and illustrating, the integration of play and
business events and how this facilitates entrepreneurial opportunities. Business events are …

The purpose of this paper is to contribute to our understanding of the underlying rationale for
why companies participate in mega‐events in general, and in mega‐events in emerging …

The storyline to this chapter is of events as an increasingly enticing and sophisticated
approach that organizations employ to achieve strategic outcomes. Renowned writers, such …

Purpose–The economic recession, which began in late 2007 has, and will continue to have,
repercussions for the events industry. Unemployment and inflation coupled with shrinking …

Purpose The purpose of this paper is to contribute to the theory concerning visitor
motivations, consumer experience and behavioural intentions at rural events; more …

This paper presents an analysis of the role of the senses in the discursive construction of
consumer anticipation. The context for this analysis is festivals, an area of scholarship …

Best practices are essential to the survival of Kenyan firms in tourism. Though diversification
into wedding organisation has attracted investment from Kenyan entrepreneurs, hardly any …

The quadrennial presidential nominating conventions are the biggest campaign events of
the election cycle. Previous studies find that conventions significantly impact national-level …