The sport industry in growing economies: critical issues and challenges
Purpose The purpose of this paper is to encourage scholarly inquiries to critically examine
broad perspectives of marketing and business operations in the sport industry of growing …
broad perspectives of marketing and business operations in the sport industry of growing …
Examining the extent of trademark squatting of NBA athlete names in China
X Liu, TA Baker III, R Leopkey - European Sport Management …, 2023 - Taylor & Francis
Research question The development of effective brand protection strategies requires an
understanding of the potential threats that brands face from illegal actions. Trademark …
understanding of the potential threats that brands face from illegal actions. Trademark …
Digital Sport Management and the Law
TA Baker - The Routledge Handbook of Digital Sport Management, 2022 - taylorfrancis.com
The digital age of sport has brought with it as many challenges as opportunities. This
chapter addresses some of the leading challenges currently facing the sport industry that …
chapter addresses some of the leading challenges currently facing the sport industry that …
[PDF][PDF] Chinese Trademarking and the Jordan Case Shaziah Jinnah COMS 401
MJVM Qiaodan - Statement of Purpose, 2021 - fasaucalgary.ca
Chinese Trademarking and the Jordan Case Shaziah Jinnah COMS 401 Page 135 134
Michael Jordan Versus Michael Qiaodan: Chinese Trademarking and the Jordan Case …
Michael Jordan Versus Michael Qiaodan: Chinese Trademarking and the Jordan Case …
Existing Defects and Development Trend of China's Intellectual Property
T Liu - 2021 - search.proquest.com
China's intellectual property has long been controversial. Dr. Arpad Bogsch, a former
Director General of WIPO, praised that it had developed to where it is today in such a short …
Director General of WIPO, praised that it had developed to where it is today in such a short …
I Will Protect this House: US Sport Brand Trademark Infringement Claims in China
In 2017, two US sport brand companies, Under Armour and New Balance, won trademark
infringement cases in China. These victories demonstrated a potential turning point in …
infringement cases in China. These victories demonstrated a potential turning point in …