Purpose This quasi-experimental study aimed to investigate, drawing upon influential
discounting behavior theory and cognition–affect–behavior (CAB) paradigm, consumers' …

Prior research suggests that consumers evaluate firms more negatively if they attribute the
firm's business practices to firm-serving motivations rather than to motivations that serve the …

The management of organizational behavior is a critically important source of competitive
advantage in today's organizations. Managers must be able to capitalize on employees' …

This research examined the extent to which different promotional frames increased
perceptions of deal value. Price discounts dominate the sales promotions employed by …

Events, arts programs, and civic activities are oftentimes sponsored by more than one
company/brand. In contrast to the interest in multiple-brand marketing activities in other …

In this study, cognitive evaluation theory illustrates how the controlling aspects of reward
redemption policy (stringent versus flexible) interact with the type of offered reward (social …

This study investigates the relationship between the motives behind CSR and consumer
extra-role behavior, as well as green purchase intention, specifically within the hospitality …

In three experiments we sought to determine the cause of the “inaction inertia” effect, which
occurs when bypassing an initial opportunity decreases the likelihood that a subsequent …

This research examined the effects of gender and skepticism toward advertising in general
(SKEP) on consumer responses toward green advertising at two levels, generalized green …

Rapid advances in AI technology have important implications for, and effects on, brands and
advertisers. Increasingly, brands are creating digital models to showcase clothing and …