Factors affecting green purchase behavior: A systematic literature review
The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …
thus causing severe damage to the environment. In the backdrop of the growing affirmative …
Consumers' purchase behaviour and green marketing: A synthesis, review and agenda
AP Sharma - International Journal of Consumer Studies, 2021 - Wiley Online Library
The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …
purchase behaviour of consumers towards green products. A total of 232 studies have been …
Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
Rapidly increasing demand for eco-friendly products is an example of responsible
purchasing intention of customers. That responsible behaviour forces businesses not only to …
purchasing intention of customers. That responsible behaviour forces businesses not only to …
Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness
The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …
Underpinned by social learning theory, this study unveils the effect of social media usage …
Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context
The present study investigates the association between green marketing mix strategies and
the green buying intentions of consumers in an emerging economy. The focus is on the …
the green buying intentions of consumers in an emerging economy. The focus is on the …
The effects of consumer attitude on green purchase intention: A meta-analytic path analysis
Z Zaremohzzabieh, N Ismail, S Ahrari… - Journal of Business …, 2021 - Elsevier
Increasing interests in the development of green purchase intentions have elevated the
importance of theories that explain the relationships between attitudes and intentions. The …
importance of theories that explain the relationships between attitudes and intentions. The …
Investigating the determinants of behavioral intentions of generation Z for recycled clothing: An evidence from a developing economy
Purpose The purpose of this study is to investigate the influence of environmental concern,
perceived value, personal norms and willingness to pay on generation Z's purchase …
perceived value, personal norms and willingness to pay on generation Z's purchase …
Consumers' environmental ethics, willingness, and green consumerism between lower and higher income groups
The emergence of the obligation to preserve the environment has affected the consumption
model; therefore, green products and sustainable consumption have become an …
model; therefore, green products and sustainable consumption have become an …
Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior
The study is grounded on the premise that the food-leftover sharing practice can
simultaneously contribute to resolving the problems of food shortage and food wastage. The …
simultaneously contribute to resolving the problems of food shortage and food wastage. The …
Green marketing practices and green consumer behavior: Demographic differences among young consumers
The research was undertaken to study the influence of demographics, especially gender,
age, education, and income, on the green purchase decisions of Indian consumers. The …
age, education, and income, on the green purchase decisions of Indian consumers. The …