PENGARUH BRAND IMAGE, BRAND EXPERIENCE DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MINAT BELI …
G Irawanti - Profit: Jurnal Penerapan Ilmu Manajemen dan …, 2024 - jurnal.stie-sampit.ac.id
Penelitian ini dilakukan bertujuan untuk memperlihatkan pengaruh brand image, brand
experience dan influencer marketing terhadap keputusan pembelian dengan variabel minat …
experience dan influencer marketing terhadap keputusan pembelian dengan variabel minat …
Pengaruh celebrity endorser, citra merek dan kepercayaan merek terhadap minat beli (studi pada konsumen skincare ms glow beautyhome di demak)
WR Feny, B Sutedjo - SEIKO: Journal of Management & …, 2022 - journal.stieamkop.ac.id
Penelitian ini digunakan untuk menguji pengaruh celebrity endorser, citra merek dan
kepercayaan merek terhadap minat beli (studi pada konsumen skincare ms glow …
kepercayaan merek terhadap minat beli (studi pada konsumen skincare ms glow …
The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic
PE Werdiastuti, A Agustiono - Asian Management and Business …, 2022 - journal.uii.ac.id
Due to Covid-19 pandemic, sales and the number of visitors to Taco Casa Bali have
decreased. In this changing situation, repurchase intention is very important for the …
decreased. In this changing situation, repurchase intention is very important for the …
Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)
This literature survey article discusses the impact of brand image and advertising on
purchase intent and decision making with the aim of generating research hypotheses about …
purchase intent and decision making with the aim of generating research hypotheses about …
Pengaruh influencer marketing, brand image, product design, product quality terhadap purchase intention di masa pandemi Covid-19 (Studi kasus pada brand Erigo …
AS Ahmada, R Arifin, A Normala - E-JRM: Elektronik Jurnal Riset …, 2022 - jim.unisma.ac.id
Investigate the Repurchase Intentions for Biobased Detergents among Malaysian Consumers through the Lens of SOR Theory
KH Phoong, NH binti Hashim… - Asian Journal of …, 2024 - mojem.um.edu.my
Design/Methodology/Approach: This study used a purposive sampling technique to gather
349 responses for data analysis. Research findings: The findings in this paper shows …
349 responses for data analysis. Research findings: The findings in this paper shows …
How Do Virtual Social Media Influencers Affect Millennial and Gen Z Female Consumers' Purchase Intentions? A Comparison of Fast Fashion Versus Luxury Fashion …
L Bouvier, E Cho - International Textile and Apparel …, 2022 - iastatedigitalpress.com
Social exchange theory and source credibility model were adopted to develop a theoretical
framework for the present study. We developed two Instagram ads including the post's …
framework for the present study. We developed two Instagram ads including the post's …
The Effect of Price Perception and Product Quality on Purchase Decisions through Asus Laptop Brand Trust in Meteor PC Bekasi Store
R Lestari, F Afriliani - … Research and Critics Institute-Journal (BIRCI …, 2022 - bircu-journal.com
This study aims to analyze the influence of price perception and product quality on
purchasing decisions through the Asus Laptop brand trust at the Meteor PC Bekasi Store …
purchasing decisions through the Asus Laptop brand trust at the Meteor PC Bekasi Store …
Digital Marketing, Social Media Marketing, and Brand Trust on The Intention as Strategic to Buy Local Indonesian Brand Products
AR Pramesti, ARP Saputra, YL Suprapto - International Journal of …, 2024 - ijmres.pk
In the development of the digital era, digital marketing and brand trust can be factors that
influence the intention to buy consumers. Social media marketing also plays a role in …
influence the intention to buy consumers. Social media marketing also plays a role in …
Pengaruh Kepercayaan Merek Dan Nilai Pelanggan Terhadap Minat Beli Dan Terhadap Loyalitas Pelanggan (Studi pada wanita bekerja pengguna kosmetik Wardah …
R Anggraeni, B Sutedjo - Journal of Economic, Bussines and …, 2024 - journal.ipm2kpe.or.id
Cosmetics are in great demand by women to fulfill their needs. For working women,
cosmetics are very important both to fulfill work demands and the woman's own pleasure …
cosmetics are very important both to fulfill work demands and the woman's own pleasure …