The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …

This study investigated the impact of digital marketing on the business performance of micro,
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …

Drawing on information technology-enabled organizational capabilities theory, we argue
that how and when social media use affects marketing performance depending on the …

Salespeople's responses to change have been extensively examined in the context of sales
literature, sales force automation (SFA), customer relationship management (CRM) systems …

This study aims to integrate a research scholarship of customer relationship management
(CRM) practices and CRM technology as an interplay with CRM Quality and investigate the …

Global epidemics and international conflicts disrupt supply chain operations. Many
enterprises employ emerging information technology (IT) to reduce supply chain …

The evolution of digital technologies and connectivity has led to a massive increase in data
generation by organizations, reassessing the effectiveness of the traditional approaches to …

This study explores the relationships among Industry 4.0 technologies, their application
areas, and the involvement of Russian manufacturing firms in global and domestic value …

The knowledge-based view (KBV) theory argues that organisations gain a competitive
advantage by adopting strategies to capitalise on their knowledge resources, eg …

The activity of enterprises in the energy sector is complicated by the complexity and capital
intensity of the resources and processes used. In the current market conditions, an …