This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

To explore the impact of virtual tourism on travel intention, this study developed the model
incorporating virtual tourism content and form, visual appeal, presence, virtual attachment …

During the epidemic, online advertising became more important, and several studies have
suggested that internet users tend to avoid viewing online ads, such as banner ads …

With the diversification of Internet uses, online content type has become richer. Alongside
organic results, search engine results pages now provide tools to improve information …

While eSports broadcasts and advertisers try to target viewers using static virtual in-match
advertising, nearly no research regarding the subject exists. This brief communication …

Past research suggests that images can be a useful tool in attracting people's attention and
improving public health communication. This is especially important for the effective …

A meticulous examination of SQL queries plays a pivotal role in the process of learning SQL.
It is important to understand the procedures utilized by students in SQL query formulation …

Rapid growth in online advertising revenues indicates that World Wide Web advertising is
viable as an alternative to traditional media. In this new environment, academics and …

Los usuarios de Facebook frecuentemente están expuestos a una sobrecarga y saturación
de información visual que causa que ignoren el 70% del contenido, bajo este contexto el …

In contemporary urban environments, advertisements are ubiquitous, capturing the attention
of individuals navigating through cityscapes. This study simulates this situation by using VR …