Endorsement on Instagram and cultural dimensions: an analysis of digital influencers
Purpose The purpose of this study is to understand the individualism/collectivism and
masculine/feminine cultural aspects presented in the endorsement content made and …
masculine/feminine cultural aspects presented in the endorsement content made and …
What matters for pension planning in Turkey: financial literacy or perceived consumer risks?
Purpose This study mainly aimed to show that financial literacy is not always enough in
explaining workers' individual pension plan ownership as financial literacy knowledge does …
explaining workers' individual pension plan ownership as financial literacy knowledge does …