The evolution, status and research agenda for the future of research in NPD cycle time

A Griffin, F Langerak, K Eling - Journal of Product Innovation …, 2019 - research.tue.nl
Our article investigates the evolution and status of NPD cycle time research in terms of
content, methodology and authorships by analyzing 68 articles published in JPIM as well as …

Innovation practices of B2B manufacturers and service providers: are they really different?

W Biemans, A Griffin - Industrial Marketing Management, 2018 - Elsevier
Abstract Service innovation is of critical importance for western economies. But, in sharp
contrast with product innovation, the service innovation literature is fragmented and it is not …

Integrating sustainability into new product development: The role of organizational leadership and culture

M Obal, T Morgan, G Joseph - Journal of Small Business …, 2020 - libjournals.mtsu.edu
While corporate sustainability research continues to grow, we contend that key
organizational factors influence the ability of firms to strategically integrate sustainability …

Innovation culture and the performance of new product launches: A global study

TL Michaelis, R Aladin, JM Pollack - Journal of Business Venturing Insights, 2018 - Elsevier
We examine how innovation culture affects new product launch performance in a sample of
entrepreneurial ventures (N= 334). In order to examine the relation between innovation …

Measuring knowledge management in the innovation process: a systematic literature review

V Nappi, K Kelly - International Journal of Knowledge …, 2021 - inderscienceonline.com
Performance indicators (PIs) in the knowledge management (KM) field have the potential to
be useful for the measurement and management of the innovation process; however, current …

How common is new product failure and when does it vary?

K Victory, M Nenycz-Thiel, J Dawes, A Tanusondjaja… - Marketing Letters, 2021 - Springer
This study aims to explore how common new product failure is in consumer packaged goods
(CPG) categories and investigate the conditions in which the new product failure rate varies …

Are there generalizable patterns in line extension performance?

K Victory, A Tanusondjaja, J Dawes… - Journal of Product & …, 2024 - emerald.com
Purpose New product introductions, particularly line extensions (LEs), are common in
consumer goods categories. Despite their commonality, the success of LEs are not …

Influence of new product development best practices on performance: an analysis in innovative Brazilian companies

TR Araujo, D Jugend, ML Pimenta… - Journal of Business & …, 2022 - emerald.com
Purpose This study aims to propose and test a research framework for analyzing the
relationship between new product development (NPD) best practices and performance in …

[图书][B] Strategisches Management: Konzepte und Methoden

K Matzler, J Müller-Seeger, J Hautz, T Mooradian - 2021 - books.google.com
Unternehmensentscheidungen fundiert treffen Strategieentscheidungen sind
ausschlaggebend für langfristige Wettbewerbsvorteile von Unternehmen. Durch rasanten …

Market knowledge and new product performance: the mediating effects of new product creativity

D Dabrowski - Journal of Business Economics and Management, 2019 - ijspm.vgtu.lt
Market knowledge is recognised as an important predictor of new product performance,
which existing studies have proven. However, a missing link in this relationship is creativity …