The evolution, status and research agenda for the future of research in NPD cycle time
A Griffin, F Langerak, K Eling - Journal of Product Innovation …, 2019 - research.tue.nl
Our article investigates the evolution and status of NPD cycle time research in terms of
content, methodology and authorships by analyzing 68 articles published in JPIM as well as …
content, methodology and authorships by analyzing 68 articles published in JPIM as well as …
Innovation practices of B2B manufacturers and service providers: are they really different?
W Biemans, A Griffin - Industrial Marketing Management, 2018 - Elsevier
Abstract Service innovation is of critical importance for western economies. But, in sharp
contrast with product innovation, the service innovation literature is fragmented and it is not …
contrast with product innovation, the service innovation literature is fragmented and it is not …
Integrating sustainability into new product development: The role of organizational leadership and culture
M Obal, T Morgan, G Joseph - Journal of Small Business …, 2020 - libjournals.mtsu.edu
While corporate sustainability research continues to grow, we contend that key
organizational factors influence the ability of firms to strategically integrate sustainability …
organizational factors influence the ability of firms to strategically integrate sustainability …
Innovation culture and the performance of new product launches: A global study
TL Michaelis, R Aladin, JM Pollack - Journal of Business Venturing Insights, 2018 - Elsevier
We examine how innovation culture affects new product launch performance in a sample of
entrepreneurial ventures (N= 334). In order to examine the relation between innovation …
entrepreneurial ventures (N= 334). In order to examine the relation between innovation …
Measuring knowledge management in the innovation process: a systematic literature review
Performance indicators (PIs) in the knowledge management (KM) field have the potential to
be useful for the measurement and management of the innovation process; however, current …
be useful for the measurement and management of the innovation process; however, current …
How common is new product failure and when does it vary?
This study aims to explore how common new product failure is in consumer packaged goods
(CPG) categories and investigate the conditions in which the new product failure rate varies …
(CPG) categories and investigate the conditions in which the new product failure rate varies …
Are there generalizable patterns in line extension performance?
Purpose New product introductions, particularly line extensions (LEs), are common in
consumer goods categories. Despite their commonality, the success of LEs are not …
consumer goods categories. Despite their commonality, the success of LEs are not …
Influence of new product development best practices on performance: an analysis in innovative Brazilian companies
Purpose This study aims to propose and test a research framework for analyzing the
relationship between new product development (NPD) best practices and performance in …
relationship between new product development (NPD) best practices and performance in …
[图书][B] Strategisches Management: Konzepte und Methoden
Unternehmensentscheidungen fundiert treffen Strategieentscheidungen sind
ausschlaggebend für langfristige Wettbewerbsvorteile von Unternehmen. Durch rasanten …
ausschlaggebend für langfristige Wettbewerbsvorteile von Unternehmen. Durch rasanten …
Market knowledge and new product performance: the mediating effects of new product creativity
D Dabrowski - Journal of Business Economics and Management, 2019 - ijspm.vgtu.lt
Market knowledge is recognised as an important predictor of new product performance,
which existing studies have proven. However, a missing link in this relationship is creativity …
which existing studies have proven. However, a missing link in this relationship is creativity …