Social exchange theory (SET) is a leading sociopsychological theory that has enriched
understanding of consumers' behavior. In this study, we examine application of SET in …

Given the large amount of food waste coming from households, reducing household food
waste is essential to the mitigation of overall food waste and the provision of multi-faceted …

Current research on household food waste has not considered the impact of the inter-class
power dynamics between employers and domestic helpers on food waste management and …

Technological advances in electronic markets, particularly product digitization, have
transformed customer-product interactions. For example, altered ownership perceptions in …

We explore the psychology involved with giving and receiving gift cards by studying givers'
and recipients' preferences for digital versus physical gift cards. Across five studies, we …

Scholars and practitioners often consider the 'perfect gift'to understand the qualities of the
most cherished gifts or to encourage givers to choose such gifts. Whilst useful, this …

The main purpose of this research is to investigate whether, why, and when givers and
recipients perceive the value of a discounted gift differently. The studies provide convergent …

This research examines the differing evaluations of “gifts with choices”—gifts allowing
recipients to select specific attributes—by givers and recipients. Through multiple studies …

This research investigates individuals' motivations to pass gifts on to other people, a practice
known as re-gifting. In three studies, we develop and test a tridimensional scale of re-gifting …

By analyzing the ways in which diverse households shop, cook, consume, and waste, this
dissertation reveals the complex relationship between space, class, and social relations in …