Due to recently declining fertility rates and the social climate of job preferences in
professional occupations in South Korea, the number of teenagers practicing elite …

The spread of SARS-CoV-2 has taken a toll on the sports industry worldwide. One of the key
challenges for team managers or marketers is to understand how it affects the decision …

This study explored the determinants of sustained participation in new sports by applying the
Theory of Planned Behavior (TPB) and examining the moderating role of social support, as …

This study examines the structural relationships of factors like attitudes, subjective norms,
perceived behavioral control (PBC), and career pursuit intentions among aspiring e-sports …

Globalization has influenced everyday life socially, culturally, and economically.
Understanding the impact of globalization on managing sport business is becoming …

Purpose This study, drawing from the theoretical framework of the Theory of Planned
Behavior (TPB), examines the structural relationship among attitudes, subjective norms …

This study aimed to analyze the performance factors of both Ladies Professional Golf
Association (LPGA) and Korea Ladies Professional Golf Association (KLPGA) players and …

The main goals of the present study are to examine (1) the effect of perceived knowledge
about COVID-19 on attitudes and subjective norms;(2) the effect of attitudes, subjective …

Although previous studies provide meaningful insights into sport governance and
operations, little attention has been paid to the role and impact of governing body of sport …

Through the lens of the Theory of Planned Behavior (TPB), this study addresses key
research gaps by investigating three primary objectives:(1) exploring the influence of …