Social proof: empowering social commerce through social validation
Purpose This study aims to examine the impact of consumer risk appetite, biases
(specifically negative recency bias), and the importance of reviews in enhancing information …
(specifically negative recency bias), and the importance of reviews in enhancing information …
[PDF][PDF] Unravelling the Social Commerce Users' Engagement: A Mixed Method Analysis using Bibliometric and Systematic Literature
Social commerce is not a new thing to society. Since the year 2020 till to date, online
purchases is a common activities and customers are demanding more than that. Beyond that …
purchases is a common activities and customers are demanding more than that. Beyond that …