The main purpose of the study was to validate the Use and Gratification (U&G) theory and
examine the effect of U&G (entertainment, information seeking, and socializing) on the …

The lack of understanding about how live streaming on social media platforms like TikTok
can build emotional engagement between customers and brands and the factors influencing …

In this paper, we examined the relationship between social networking sites (SNSs) and the
coping strategies international students adopt amidst cultural shocks in India, particularly in …

Aim of Study: Due to the pandemic, along with the growth of current technology, working
remotely is becoming more feasible. As a result digital nomadism has become a viable …

This article seeks to find the uses and gratification that consumers receive by using digital
media during the lockdown when there is a situation of Covid. This article tries to provide a …

The current study identifies the perception of youth about coverage of political problems in
newspapers of district Karak, KPK in light of agenda setting and framing theories. The four …

Objectives: Young people's news consumption has evolved due to increased online news
media and the shift to online education during the Covid-19 pandemic. This study …

This research study is designed to understand the perception of the Journalists regarding
creating peace in Sectarianism-affected Areas of Pakistan and what are the major factors …

Facebook is the most popular social media platform worldwide, with more than 2.85 billion
monthly active users. Although Facebook is becoming increasingly popular among …

In order to understand the echo-chamber effect of tweets in context of ongoing Russia-
Ukraine war, this study performed the sentiment analysis on 4,178, 93 tweets on volatility of …