Prior research typically positions blockchain technology as enabling a trustless exchange
environment without specifically investigating how blockchain technology provides trust and …

Social exchange theory (SET) is a leading sociopsychological theory that has enriched
understanding of consumers' behavior. In this study, we examine application of SET in …

Effective interactions are essential for retail brands to progressively nudge consumers
towards purchase. While social media provides the platform for brands to directly connect …

The social behavioral perspective is under-researched in the extant literature. This hinders
the holistic understanding of social media brand engagement. This study examines the …

While personal data is invaluable to firms, the drivers of e-commerce customers' willingness
to disclose their personal data remain tenuous. Using social exchange theory, we develop a …

Purpose Interpersonal interaction can influence consumers' purchase intention in social
commerce (s-commerce). This paper aims to identify interpersonal interaction factors as well …

Research background: AI devices and robots play an increasingly important role in
consumers' everyday life, by accompanying the consumer all day long. This presence has …

The current study contributes to the knowledge as to how the relative power of buyers
impacts their willingness to disclose personal data in online buying. The theoretical …

Purpose The negative influence of gamification on online communities has received little
attention in the available literature. The study examines the adverse effects of gamification …

Deviance is complex unethical behavior that influences employees, groups, and
organizations. When employees misbehave in the workplace, these behaviors can harm the …