Masstige model and measure for brand management
J Paul - European Management Journal, 2019 - Elsevier
The purpose of this article is to reconceptualize the term “masstige”(Mass Prestige)
marketing, develop a masstige model for brand management, and extend the use of the …
marketing, develop a masstige model for brand management, and extend the use of the …
[HTML][HTML] Quantifying the short-and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company
K Nishio, T Hoshino - Journal of Retailing and Consumer Services, 2024 - Elsevier
Nowadays, many retail companies implement their original loyalty programs to stimulate the
willingness of their customers to make a purchase. In these programs, promotional …
willingness of their customers to make a purchase. In these programs, promotional …
Discovering emerging research topics for brand personality: A bibliometric analysis
JS Lara-Rodríguez, C Rojas-Contreras… - Australasian …, 2019 - journals.sagepub.com
This article details an eclectic bibliometric method to study brand personality, identifying
theoretical buildings and possible emerging research topics across marketing science fields …
theoretical buildings and possible emerging research topics across marketing science fields …
Technology investments and firm performance under the wave of InsurTech
VYL Chang - The Geneva Papers on Risk and Insurance-Issues and …, 2024 - Springer
This study explores how the technology investments of a sample of US property-liability
insurers affected their performance during the InsurTech wave. The critical question is …
insurers affected their performance during the InsurTech wave. The critical question is …
[PDF][PDF] Inovasi teknologi informasi dan kinerja bisnis UKM
Puji Syukur kehadirat Allah SWT yang telah melimpahkan Rahmat dan KaruniaNya,
sehingga buku dengan judul “Inovasi Teknologi Informasi dan Kinerja Bisnis UKM” sebagai …
sehingga buku dengan judul “Inovasi Teknologi Informasi dan Kinerja Bisnis UKM” sebagai …
Effects of product imitation on customer equity
F Wang, X Li, M Chen - Marketing Intelligence & Planning, 2020 - emerald.com
Purpose The aim of this study is to investigate the differential effects of pure and creative
imitation on customer equity and the moderating roles of market contingency (ie competition …
imitation on customer equity and the moderating roles of market contingency (ie competition …
Utilizing Brand Audit To Develop Brand Health Sebuah Kajian Literatur
Y Fransisca - Media Informasi Penelitian Kabupaten Semarang, 2023 - journal.sinov.id
Marketing plays a key role in the success of an organization. However, in a situation that is
turbulent, challenging, and a competitive business environment, which will also affect the …
turbulent, challenging, and a competitive business environment, which will also affect the …
Brand identity-image congruence framework for business-to-business banks within South Africa
KM Zwakala - 2020 - etd.cput.ac.za
Brand and branding are concepts that are often used interchangeably even though their
theoretical descriptions are nuanced. The former is aimed at instilling a specific image or …
theoretical descriptions are nuanced. The former is aimed at instilling a specific image or …
[图书][B] Strategies to Improve Business Performance with Information from Social Media
TYT Chan - 2018 - search.proquest.com
In the past 3 decades, China has experienced rapid economic growth. The China retail
market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using …
market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using …
[PDF][PDF] Econografos
C Pública - 2017 - academia.edu
This document analyzes the 2018 Mexican presidential campaign, in which 5 contenders
participated: Andrés Manuel López Obrador, Ricardo Anaya, José Antonio Meade, Jaime …
participated: Andrés Manuel López Obrador, Ricardo Anaya, José Antonio Meade, Jaime …