This study investigates the impact of hotel service encounters on guests' behavioral
outcomes in 5 and 4-star hotels. It also examines the mediating effect of perceived value and …

Purpose This study aims to investigate the impact of emotional perceived value on hotel
guests' satisfaction, affective commitment and loyalty. Design/methodology/approach Data …

Purpose This study aims to measure and compare consumer-based brand equity (CBBE) of
several US and global wine tourism destinations from an American market point of view …

Purpose Many principles and paradigms that influenced the labour system before the
COVID-19 pandemic have changed, and the academic and corporate communities are …

This study aims to identify whether the influence of experience quality, price fairness, and
sales promotion on continuous usage intention is mediated by customer perceived value …

Aesthetic labour is a significant concept that has been examined in several fields, including
sociology, psychology, management, and organisational behaviour. Aesthetic labour, which …

In this scientific article want. provide a reinforcement of scientific articles with research
results after that the researcher provides a perspective in this scientific article. this study's …

A high degree of competitiveness exists between brands within many industries, both pre-
and post-Covid-19. The retail industry in South Africa is characterised by fierce competitive …

Celebrity endorsement has been rising in popularity as one of the most prominent marketing
strategies in this digital era. However, selecting the right endorser is a major decision to be …

Estetik emek, sosyoloji, psikoloji, yönetim ve örgütsel davranış gibi birçok alanda incelenmiş
önemli bir kavramdır. Duygusal emekle yakından ilişkili olan estetik emek, çalışanların …