Nonprofits address some of the world's most pressing problems, and many rely on donations
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …

The authors present an overview of the academic literature on charitable giving based on a
literature review of more than 500 articles. They structure their review around the central …

In order to bring about implementation of routine screening for psychosis risk, a brief version
of the Prodromal Questionnaire (PQ; Loewy et al., 2005) was developed and tested in a …

This updated and expanded edition of Persuasive Communication offers a comprehensive
introduction to persuasion and real-world decision making. Drawing on empirical research …

We present an overview of theories and research on charitable giving in economics,
sociology, social psychology, and marketing from the past 50 years (1955-2005). We identify …

Clothing plays a role in impression formation and may affect poor women's ability to obtain a
good job. Style of dress affects perceptions of, expectations for, and responses to job …

This thesis applies social psychological theories about intergroup relations (eg, Social
Identity Theory, Tajfel, 1981; the Intergroup Helping Relations as Status Relations model …

How Audiences Decide: A Cognitive Approach to Business Communication is a
comprehensive introduction to persuasive communication in the context of business. It …

В статье рассмотрен опыт «Межрегионального клинико-диагностического центра
(МКДЦ)» в области оценки уровня удовлетворенности пациентов, раскрыта специфика …